Flipkart’s Private Label Strategy: A Threat to Established Brands?
Flipkart, a powerhouse in the Indian e-commerce landscape, is making waves with its ambitious private label strategy. Similar to the approach taken by global giants like Amazon, Flipkart is aggressively expanding its own portfolio of brands, aiming to capture a larger share of the market. But this strategic move raises a crucial question: Does Flipkart’s … Read more