Society6 and Social Media: Growing Your Audience & Driving Sales

Society6 and Social Media: Growing Your Audience & Driving Sales

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Society6 offers a fantastic platform for artists to showcase and sell their work on a wide range of products. But with many artists vying for attention, effective marketing is crucial for success. This blog post delves into how you can leverage the power of social media to boost your art sales on Society6. We’ll go beyond the basics, exploring strategies for organic growth and addressing concerns artists often have about the platform.

Table of Contents

Introduction: The Power of Social Media for Society6 Artists

Society6 handles the printing, packaging, and shipping, allowing you to focus on what you do best – creating! But getting your work seen amidst the vast sea of art online requires a proactive approach. This is where social media comes in. Platforms like Pinterest and Instagram are powerful tools for reaching potential customers who are passionate about art and design. While some may consider using paid traffic for their “society6 marketing,” this approach often isn’t effective for Society6. Customers clicking on your ad might be drawn to a different artist’s work, leading to wasted ad spend. Instead, focus on building an organic following through compelling content and engagement. This is where tactics like “society6 instagram” and “society6 social media” come into play.

Setting Up Your Society6 Shop for Success

Before diving into social media, lay a solid foundation for your shop to ensure visitors convert into buyers.

Building a Strong Portfolio

  • Quantity Matters: The more designs you upload, the greater your chances of being discovered. Don’t be afraid to experiment with different styles and themes.
  • Quality is Key: While a large portfolio is beneficial, each piece should represent your best work. Customers will judge your shop based on the overall quality of your designs.

Designing with Products in Mind

  • Unique Offerings: Society6 boasts an impressive catalog of products, many of which aren’t available on other print-on-demand sites. Focus on creating designs specifically tailored to these unique items.
  • Mockup Magic: Society6 provides mockups to visualize how your designs will look on various products. This is crucial for ensuring your artwork fits correctly and is visually appealing. Don’t hesitate to resize or reposition your designs to achieve the best results.
  • Disable Unfit Products: If a design doesn’t translate well to a particular product, disable it. A poorly fitted design can reflect negatively on your shop.

Mastering Pinterest for Society6 Marketing

Pinterest is a visual search engine where users discover and save ideas for home decor, fashion, DIY projects, and more. This makes it a perfect platform for promoting your Society6 products.

Creating an Account and Building Relevant Boards

  • Target Home Decor Enthusiasts: Create boards focusing on home decor styles that align with your art. Think “Modern Minimalist,” “Bohemian Chic,” or “Scandinavian Design.”
  • Curated Content: Pin a mix of your Society6 designs and inspiring content from other sources. This makes your boards more engaging and attracts a wider audience.

Optimizing Pins for Maximum Reach

  • Visual Appeal: Use high-quality images of your artwork and ensure they are clear and well-lit.
  • Compelling Descriptions: Write catchy descriptions that highlight the product’s features and benefits.
  • Keywords are King: Include relevant keywords that people might use when searching for similar artwork.
  • Direct Links: Don’t forget to include a direct link to your Society6 shop!

Leveraging Instagram to Drive Traffic and Engagement

Instagram is another excellent platform for showcasing your artwork and connecting with potential customers. Building a community can be invaluable for “promote society6” efforts.

Showcasing Your Designs and Building an Audience

  • High-Quality Visuals: Just like Pinterest, use high-quality images and videos of your artwork. Instagram is a visually driven platform, so make your content stand out.
  • Hashtag Strategy: Research and use relevant hashtags to increase the visibility of your posts. Consider a branded hashtag to make your work easily discoverable.
  • Engagement is Everything: Respond to comments, engage with other artists, and participate in relevant challenges to grow your audience.

Converting Followers into Customers

  • Bio Link: Use the link in your bio to direct traffic to your Society6 shop.
  • Contests and Promotions: Run contests and promotions to incentivize purchases and create buzz around your shop. Consider collaborating with other artists for giveaways to reach a wider audience.
  • Instagram Stories: Use Stories to showcase new designs, behind-the-scenes glimpses of your creative process, and share customer testimonials.

Optimizing Your Society6 Listings for Searchability

While social media is great for driving traffic, you also want to ensure your Society6 listings are optimized for search engines. This means using relevant keywords and detailed descriptions.

The Importance of Tags and Descriptions

  • Keywords: Think like a customer. What terms would someone use to search for artwork similar to yours? Include a variety of relevant keywords in your tags and descriptions.
  • Detailed Descriptions: Don’t just list the title of your artwork. Write a compelling description that provides context, highlights the inspiration behind the piece, and mentions any unique features.

SEO Strategies for Society6

  • Research: Use tools like Google Trends to research popular search terms related to your artwork. Pay attention to seasonal trends.
  • Stay Current: Update your tags and descriptions regularly to reflect current trends and seasons.

Expanding Your Reach with a Personal Website

While Society6 offers a convenient platform for selling your work, consider creating your own website to gain greater control over your brand and customer experience.

The Benefits of Owning Your Platform

  • Brand Control: A website allows you to establish a unique brand identity and customize the user experience to match your style.
  • Multiple Platforms: You can link to your Society6 shop and other print-on-demand platforms, offering a wider selection of products to your customers.

Integrating Society6 with Your Website

  • Showcase and Link: Feature your artwork on your website and include links to your Society6 listings for easy purchasing. Use eye-catching call-to-action buttons.
  • Exclusive Content: Offer exclusive content, behind-the-scenes glimpses, or special promotions on your website to incentivize visits. Consider a blog to share your creative journey and connect with your audience.

Addressing Concerns: Quality Control and Shipping

It’s important to acknowledge some common concerns artists have about selling on Society6, which you might see discussed in places like “society6 reddit”. These concerns include the platform’s high commission, potential for slow delivery times, possible customs charges, and occasional inconsistencies in product quality.

Acknowledging Issues

  • Commission: Society6 takes a 50% commission on all sales. While this is significant, it covers the costs of printing, packaging, and shipping, which you would otherwise handle yourself.
  • Delivery Times: Delivery times can vary depending on the product and the customer’s location. Be transparent about potential delays with your customers.
  • Customs Charges: Customers outside of the US may be subject to customs charges, which can be frustrating. Make sure your customers are aware of this possibility.
  • Quality Control: While Society6 strives for high-quality products, there can be occasional issues with printing or framing.

Alternative Strategies

  • Local Printing: If quality control is a major concern, consider finding local printing companies. This allows you to personally inspect prints and ensure they meet your standards.
  • Fulfillment Options: Weigh the pros and cons of fulfilling orders yourself. This gives you ultimate control but requires more time and effort.

FAQ: Common Questions About Society6 and Social Media Marketing

Q: How do I deal with Society6’s high commission?

A: Focus on building a large audience through social media and driving high-volume sales to maximize your earnings. You can also explore other print-on-demand platforms with potentially lower commissions.

Q: How can I ensure the quality of my Society6 products?

A: Order test prints of your designs on various products to evaluate the quality firsthand. This will help you identify any potential issues and make adjustments before listing them for sale. Consider exploring local printing options for greater control over quality.

Q: What are the best ways to promote my Society6 shop on social media?

A: Pinterest and Instagram are highly effective platforms for reaching art and design enthusiasts. Regularly share high-quality images of your work, use relevant hashtags, engage with your followers, and utilize the link in your bio to direct traffic to your shop.

Conclusion: Building a Sustainable Art Business with Society6

Building a successful art business takes time, effort, and a multi-faceted approach. Society6, combined with strategic social media marketing, offers a powerful way to reach a global audience and turn your passion into profit. Remember, the key is to consistently create high-quality work, engage with your audience, and adapt your strategies to stay ahead of the curve.