The Psychology of Merch: Why We Love Wearing Our Support
Table of Contents More Than Just a Product The Power of Enclothed Cognition Merch as a Social Badge Merch and Brand Loyalty The Dark Side of Merch FAQ Section Introduction That faded band t-shirt you can’t bear to throw away, the coffee mug emblazoned with your favorite podcast logo, or the well-worn university hoodie that’s … Read more